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BRAND ARCHITECTURE.

The LɅɅNCH team was hired by executives at Bombardier Business Aircraft to completely reorder the company’s business aircraft brand architecture and to launch two new Learjet models in 90 days for the Farnborough Airshow. The LɅɅNCH team quickly and creatively completed both short-term product introductions and the long-term reordering of Bombardier’s brand architecture.

LAUNCH

Learjet 40 & 40XR

CLIENT