Branding & Identity
BE CLEAR, CONCISE, AND COMPELLING.
Doing any branding exercise is a lot like building a house. By that we mean you can build a small, 2000 square foot home, or a mansion. Both houses – but radically different in almost every respect. The truth is, regardless of your desired outcome, you need to begin with a good set of plans.
That is exactly why we recommend writing a solid brand brief that will summarize your company’s current situation, mission, products, target audiences, competition, obstacles to success, brand position, brand attributes, main benefits, reasons to believe and key message points.