The story goes on.
SUPPORT SALES WHILE TELLING YOUR STORY
In the world of marketing and sales, marketing collateral is sometimes considered the method of choice used in the direct support of the sales of a product or service. Collaterals can include sales brochures, visual aids, product data sheets, white and research papers and even illustrations or pictures.
IT’S WORKING EVEN WHEN YOU’RE NOT
If done well, collateral materials should do everything you would do in a face-to-face meeting with the customer. They have the opportunity to tell the “whole story” of your product or service, reflect your brand identity accurately, and do the “heavy lifting” in terms of providing detail and product information.