You only get one chance to make a first impression.
IDENTITY, LOGO, GRAPHICS
A good identity is a consistent identity. Period. Once your brand is established, your identity must be reflected in every piece of communication your customer comes in contact with. Your logo, your verbal and graphic style, your website, your stationary, your print work, your business cards, your email signature, your social media posts and even your signage and trade show materials must reflect and reinforce your brand.
The important thing to remember about your identity is that it must be rooted in your brand and it must be reflected in everything you do. Your identity is your personality, your point of view, and your calling card to the world.