A NEW WAY TO TRAVEL.
In 1984, former Goldman Sachs executive Richard Santulli purchased Executive Jet Aviation Corporation. Santulli served as the Chairman & CEO and ultimately created NetJets – the world’s first and premier fractional jet ownership company.
By the mid – 1990’s, NetJets was the largest aircraft owner in the world. NetJets executives hired LΛΛNCH to establish the brand and execute a creative strategy. A powerful celebrity endorsement campaign emerged featuring the likes of Warren Buffet, Tiger Woods, Michael Mondavi and many others. Due, in part, to the power of the brand the company was eventually sold to Warren Buffet and Berkshire Hathaway.